E-Marketing

E-Marketing

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E-Marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market.
Effective and Efficient management of these accounts will be translated into sales leads and opportunities.
E-marketing techniques can be broken down to pull and push marketing.
Pull marketing is a passive technique by which online shoppers take the initiative requesting specific information on the Web.
Search engines, product/service advertising, e-coupons, and e-samples are part of pull marketing.
For example, e-marketers can register their e-commerce sites, products, and services with search engines
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